Master of Business
Administration - Semester 4
MK0015 – Services Marketing and
Customer Relationship Management
Assignment
Set- 1
(60 Marks)
Note: Each question
carries 10 Marks. Answer all the questions.
Q1. What do you
understand by customer defined service standards? Explain its
relevance in services marketing.
Q2. Explain the concept
of service design and service delivery in services
marketing.
Q3. Mention the different
types of services with few examples and briefly give a
note on service sector.
Q4. Construct a service
gap for an imaginary service based company assuming
that there are several gaps found in
its functioning.
Q5. Examine the recent
issues in services marketing.
Q6. ABC Components Ltd.
wants to use technology in its CRM system. Kindly help
the company with suitable suggestions.
May 2012
Master of Business
Administration - Semester 4
MK0015 – Services Marketing and
Customer Relationship Management
Book ID: B1328
Assignment
Set- 2
(60 Marks)
Note: Each question
carries 10 Marks. Answer all the questions.
Q1. What is services
marketing? Explain its importance.
Q2. (a) What do you mean
by CRM? Is it important in services marketing?
(b) Give a note on integrated service
marketing mix.
Q3. Mention the 5 engines
of e-CRM and explain the process involved.
Q4. Explain the concepts
of customer retention and Customer life time value with
its applicable strategies.
Q5. Mentor Institute
provides educational support services to different colleges and
universities. Now, they want to start
consulting services for distance education
programmes and career counseling.
Suggest some steps on how to market
their consulting services once it gets
initiated.
Q6. According to you,
what are the customer expectations and customer responses
if they don’t receive the desired
service quality? If you were the service
provider, how would you address
customer complaints and conflicts?
May 2012
Master of Business
Administration - Semester 4
MK0016 – Advertising Management and
Sales Promotion
B1329
Assignment
Set- 1
(60 Marks)
Note: Each question
carries 10 Marks. Answer all the questions.
Q1. Define the term “advertisement”.
How does advertising persuade buyers?
Q2. Explain the advertising theories
and its relevance.
Q3. Explain the factors that have an
effect on Indian advertising.
Q4. Is it important to have
communication objectives in advertising? Why or why
not?
Q5. Examine the role of visual
strategies in ad copy design. Give suitable
examples.
Q6. What is sales promotion? Explain
in detail.
May 2012
Master of Business
Administration - Semester 4
MK0016 – Advertising Management and
Sales Promotion
B1329
Assignment
Set- 2
(60 Marks)
Note: Each question
carries 10 Marks. Answer all the questions.
Q1. Outline those elements that are
considered important in advertising execution.
Give examples.
Q2. Do demographic factors influence
advertising strategies? Explain.
Q3. Which are the evolving consumer
segments in the market? How do they affect
advertising?
Q4. Discuss media planning in detail.
Q5. How is ad-spend on a particular ad
campaign decided? Explain.
Q6. Supreme Ad agency is thinking
about setting up two separate specialized
agencies under it. If they do so, how
do you think the working of departments
and integration of services will be?
Will it be beneficial to the clients?
Summer 2012
Master of Business Administration - MBA Semester 4
MK0017– E-Marketing - 4 Credits
Book ID: B1330
Assignment Set- 1 (60 Marks)
Note:
Each question carries 10 Marks. Answer all the questions.
Q.1 Explain the features and benefits of e-marketing.
Q.2 Discuss the e-marketing principles.
Q.3 Differentiate marketing mix and e-marketing mix.
Q.4 Explain e-marketing plans and strategies.
Q.5 Determine the organisational structure in e-marketing.
Q.6 Discuss the role of marketing information systems in
e-marketing.
Summer 2012
Master of Business Administration - MBA Semester 4
MK0017– E-Marketing - 4 Credits
Assignment Set- 2 (60 Marks)
Book ID: B1330
Note:
Each question carries 10 Marks. Answer all the questions.
Q.1 Describe Internet marketing and Digital Marketing and also its
merits &
demerits.
Q.2 Explain the scope of E-marketing in global marketing.
Q.3 Explain the general characteristics of the customers in
e-marketing.
Q.4 Briefly discuss any six types of Differentiation dimension.
Q.5 Briefly explain the meaning of SEO and the applicability of
SEO in emarketing.
Q.6 Discuss the types of cybercrimes in e-marketing
May 2012
Master of Business Administration - Semester 3
MK0018: “International
Marketing”
(4 credits)
(Book ID: B1199)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all
the questions.
1. Explain how Letter of
Credit acts as an appropriate mode of payment for both exporter and
importer.
2. How is international
marketing segmentation helpful in making strategies? What are the
bases of the segmentation?
3. Discuss the EPRG
orientations and give the differences between international and
domestic marketing.
4. What are the factors
that affect the pricing strategy of an international firm? What different
pricing strategies can the
firms adopt?
5. “International
distribution decisions are critical decisions”. Substantiate.
6. What are star export
houses? Mention the various special strategic packages for status
holders.
May 2012
Master of Business Administration - Semester 3
MK0018: “International Marketing”
(4 credits)
(Book ID: B1199)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1. What is the role and
elements of culture?
2. Write a short note on
International Advertising. How is it important for international
marketing?
3. Describe the various
modes of entries in international market.
4. Discuss briefly the steps
involved in processing of an export order.
5. Discuss briefly the
various techniques to assess country risk. Give examples to illustrate
your answer.
6. Discuss fundamental
methods of exchange rate forecasting. What are the problems in
forecasting exchange
rates?
No comments:
Post a Comment