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Tuesday 7 August 2012

MBA SME 4 SMU

Master of Business Administration-MBA Semester IV
MI0030
E-Commerce and Web Design– 2 Credits
(Book ID: B0899)
Assignment Set- 2 (30 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 what are the different methods of electronic payments that we come across in our life. Explain [10 Marks]
Q.2 Explain the 4 Ps applied to internet marketing? [10 Marks]
Q.3 Explain the rules of thumb for designing good websites. [10 Marks]


Master of Business Administration-MBA Semester IV
MI0031- Technology Management– 2 Credits
Assignment Set- 1 (30 Marks)
Note: Each Question carries 10 marks
    1. Explain the term Diffusion? What is its importance in the context of technological innovation? Explain the various phases of diffusion?

    2. Distinguish between technology adoption and technology absorption? Give suitable examples.

    3. What is meant by Generation and Development of Technologies? What are the steps involved in planning technology strategies?


Master of Business Administration-MBA Semester IV
MI0031- Technology Management– 2Credits
Assignment Set- 2 (30 Marks)
Note: Each Question carries 10 marks
1. Explain technology forecasting? Explain its role at national and enterprise level? What are the pitfalls?
2. What are the ten tenets? Give detailed explanation?
3. How does technology affect business plan of an organization? Explain with examples. Do you agree that technology and technology management are part of the total business activity or business plan of an enterprise?


Feb / Spring 2012 

Master of Business Administration- MBA Semester III
MI0032 – Java and Web design -2 Credits
Set 1
Marks 30
Note: Each Question carries 10 marks
1. Explain the various rules for naming a variable in Java? Give one example for each.
2. What are the different methods under Buffered Input Stream and Buffered Output Stream? Explain the uses of random access file over sequential access file?
3. With suitable example, explain the difference between errors and exceptions. Explain the various types of exceptions.


Feb / Spring 2012 

Master of Business Administration- MBA Semester III

MI0032 – Java and Web design -2 Credits
Set 2
Marks 30
Note: Each Question carries 10 marks
1. Explain the advantages of inline style. Write an example of an un-order list?
2. Explain with an example the for loop in Java Script? What are the other types of looping?
3. List out all the types of string functions used in Java. Explain each type with suitable examples.


Spring 2012 (February 2012) 

Master of Business Administration - MBA Semester 4
MK0006 – Service Marketing And Customer Relationship Management
(2 credits)
(Book ID: B1328)
ASSIGNMENT- Set 1
Marks 30
Note: Each Question carries 10 marks. Answer all the questions.
1. Explain briefly the differences between services and tangible products
2. List the unique characteristics of services.
3. Describe the challenges during the transition of economics in the services growth sector.


Spring 2012 (February 2012) 

Master of Business Administration - MBA Semester 4
MK0006 – Service Marketing And Customer Relationship Management
(2 credits)
(Book ID: B1328)
ASSIGNMENT- Set 2
Marks 30
Note: Each Question carries 10 marks
1. List the importance of advertising and sales promotion.
2. What are the various levels of customer satisfaction?
3. Describe the significance of a plan or methodology to initiate customer responses?


Spring 2012 (February 2012) 

Master of Business Administration - MBA Semester 4 MK0007 – Advertising Management And Sales Promotion
(2 credits)
(Book ID: B1329)
ASSIGNMENT- Set 1
Marks 30
Note: Each Question carries 10 marks. Answer all the questions.
1. List the importance of advertising. How does advertising change the perception and decision of the target?
2. List the factors that affect advertising and marketing .Describe the methods to calculate poverty line and disposable income

3. Describe the ways to catch the reader or viewer attention List the different theories of advertising.


Spring 2012 (February 2012) 

Master of Business Administration - MBA Semester 4 MK0007 – Advertising Management And Sales Promotion
(2 credits)
(Book ID: B1329)
ASSIGNMENT- Set 2
Marks 30
Note: Each Question carries 10 marks
1. Describe the benefits of Direct Marketing. List all the methods and media used for it.
2. Discuss media options .List the differences between above-the-line below-the-line media.

3. Describe the objectives of media. Discuss the factors which are changing the media choices.


Spring 2012 (February 2012) 

Master of Business Administration - MBA Semester 4 MK0008 – e Marketing
(2 credits)
(Book ID: B1330)
ASSIGNMENT- Set 1
Marks 30
Note: Each Question carries 10 marks. Answer all the questions.
1. Define the term “e- marketing”. Explain the features of e-marketing.

2. Describe the principles in e – marketing. .Explain e-Business Models

3. Describe 4 P’s in e-Marketing Mix. Discuss the Product Mix Strategies adopted by the companies


Spring 2012 (February 2012) 

Master of Business Administration - MBA Semester 4 MK0008 – e Marketing
(2 credits)
(Book ID: B1330)
ASSIGNMENT- Set 2
Marks 30
Note: Each Question carries 10 marks
1. Discuss the scope of e-marketing in B2B markets, its benefits and drawbacks. List the differences between B2B and B2C markets.

2. Write a note on General Characteristics of Customers in e-Marketing.

3. Explain the most important and frequently used methods of obtaining customer response.


Spring 2012 (February 2012) 

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