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Tuesday 7 August 2012

MBA SEM 4 SMU

Master of Business Administration - MBA Semester 4 MK0009 – International Marketing
(2 credits)
(Book ID: B1199)
ASSIGNMENT- Set 1
Marks 30
Note: Each Question carries 10 marks. Answer all the questions.
1 List the differences between International Marketing and Domestic Marketing.Discuss the principles of international Marketing
2 Explain the important elements of culture. Differentiate between market allocation system and command allocation system.
3 Define the term Trade Barrier. List the important differences between Tariff barrier and protective barrier .

Spring 2012 (February 2012) 

Master of Business Administration - MBA Semester 4 MK0009 – International Marketing
(2 credits)
(Book ID: B1199)
ASSIGNMENT- Set 2
Marks 30
Note: Each Question carries 10 marks
1 Describe the process of communication.

2 Explain the differences between export pricing and export costing. Write a note on major issues related to exports

3 Mention the significance of export Documentation. List the documents required for processing the shipping bill


Feb / Spring 2012 

Master of Business Administration – MBA Semester 4
ML0006 – Services Marketing and Customer Relationship Management - 2 Credits
Assignment Set – 1
30 Marks
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 What is CRM? Explain the emerging concepts in CRM. [10 marks]
Q.2 Mention the different bases for segmentation with appropriate examples. [10 marks]
Q.3 Discuss the challenges involved in services marketing. [10 marks]

Feb / Spring 2012 

Master of Business Administration-MBA Semester 4
ML0006 – Services Marketing and Customer Relationship Management – 2 Credits
Assignment Set – 2
30 Marks
Note: Each question carries 10 Marks. Answer all the questions.
Q.1. What do you mean by customer’s service perception and how to influence customer perceptions? [10 marks]
Q.2 How to formulate and implement effective CRM strategies? [10 marks]
Q.3 Create an appropriate marketing mix for telecommunications organisation. [10 marks]

Feb / Spring 2012 

Master of Business Administration – MBA Semester 4
ML0007 – Advertising Management and Sales Promotion - 2 Credits
Assignment Set – 1
30 Marks
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Write a brief note on media planning. [10 marks]
Q.2 Explain the role of advertising in marketing mix and positioning decisions. [10 marks]
Q.3 A MBA student wants to learn about ad copy – its objectives, copy testing, types of copy, creativity in advertising and how it helps to advertise effectively. Kindly help her to enhance her knowledge about ad copy. [10 marks]

Feb / Spring 2012 

Master of Business Administration-MBA Semester 4
ML0007 – Advertising Management and Sales Promotion – 2 Credits
Assignment Set – 2
30 Marks
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Discuss the importance of advertising to marketers. [10 marks]
Q.2 What are the different types of budgeting methods applicable in advertising while deciding about ad budgets? [10 marks]
Q.3 ABB Company is a newly formed company dealing in lab equipment. They don’t have much expertise in advertising. Suggest to ABB Company as to how to select an ad agency to advertise its products. [10 marks]

Feb / Spring 2012 

Master of Business Administration – MBA Semester 4
ML0008 – Mall Management - 2 Credits
Assignment Set – 1
30 Marks
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 What is ABC classification? Give example. [10 marks]
Q.2 Write an elaborate note on demand management. [10 marks]
Q.3 Discuss retail strategy formulation involving necessary steps. [10 marks]

Feb / Spring 2012 

Master of Business Administration-MBA Semester 4
ML0008 – Mall Management - 2 Credits
Assignment Set – 2
30 Marks
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Give an overview on Indian retail. [10 marks]
Q.2 Give a note on Precision mall management. [10 marks]
Q.3. Do you find any similarities or differences or inter-dependence between CPG and DFR? Justify your answer. [10 marks]

Feb / Spring 2012 

Master of Business Administration – MBA Semester 4
ML0009 – Project Management in Retail - 2 Credits
Assignment Set – 1
30 Marks
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 What is project management? Discuss the role of project manager in retail? [10 marks]
Q.2 Write a note on project environment in retail. [10 marks]
Q.3 Elaborate on the planning commission’s guidelines for project formulation in retail? [10 marks]

Feb / Spring 2012 

Master of Business Administration-MBA Semester 4
ML0009 – Project Management in Retail - 2 Credits
Assignment Set – 2
30 Marks
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 What are the basis to appraise retail operations? Explain. [10 marks]
Q.2 How to identify investment opportunities for retail projects? [10 marks]
Q.3 What are the types of projects in retail and its life cycle in retail stores? [10 marks]



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