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Tuesday 7 August 2012

MBA SEM 4 SMU

Master of Business Administration - Semester 4
MH0047: “PR & Marketing for Healthcare Organizations”
(2 credits)
(Book ID: B0895)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. Do you think the health care sector is commercialized or it is justifying its cause?

2. Explain briefly the core concepts of marketing for hospitals.

3. Explain the role of SWOT analysis for a company.

4. Analyse the PR function from 4 different dimensions.

5. Define attitude and analyse how it influences the process of opinion formations.

6. Name the different types of public Opinion Research Methods. Discuss the areas where each of them is applied.


Spring 2012 

Master of Business Administration - Semester 4
MH0047: “PR & Marketing for Healthcare Organizations”
(2 credits)
(Book ID: B0895)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1. Compare and contrast the two functions of Management namely, Public Relations and Advertising.

2. Every organization should have a strategic plan to manage issues that could harm the image of the organization. Discuss.

3. Highlight the reasons that have triggered the growth of medial tourism in India.

4. What is the need and importance of PR in a hospital?

5. Write a note on three steps of a PR campaign.

6. Discuss the steps to manage PR events.


Spring / February 2012 

Master of Business Administration- MBA Semester 4
MH0048 –Management of Healthcare Human Resources - 4 Credits
(Book ID: B0933)
Assignment Set- 1 (30 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1.     Explain the scope of HRM.
Q2.     Write a short note on induction training.
Q3.     Suppose you are the HR Manager at hospital in Mumbai and would like to fix the wages and salary of the employees. What are the factors that you would consider while preparing the wages and salary structure?

Master of Business Administration- MBA Semester 4
MH0048 –Management of Healthcare Human Resources - 4 Credits
(Book ID: B0933)
Assignment Set- 2 (30 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1.     Explain the importance of human resource in healthcare
Q2.     Explain industrial relation and its relevance to human resource management in detail.
Q3.     Suppose you are the HR Manager at hospital in Chennai and there is vacant position of a Neurosurgeon. What are the various sources of recruitment that you can make use of for recruiting a capable neurosurgeon?


Spring 2012 

Master of Business Administration - Semester 4
MH 0049: “Legal Aspects in Healthcare Administration”
(2 credits)
(Book ID: B 0896)
ASSIGNMENT- Set 1
Marks 30
Note: Each Question carries 10 marks. Answer all the questions.
1. What are the merits and demerits of Allopathy.
2. Discuss the important documents that guide doctors in ethical codes.
3. What is “duty of care”?


Spring 2012 

Master of Business Administration - Semester 4
MH 0049: “Legal Aspects in Healthcare Administration”
(2 credits)
(Book ID: B 0896)
ASSIGNMENT- Set 2
Marks 30
Note: Each Question carries 10 marks
1. Explain the salient features of the Prenatal Diagnostic Techniques Act
2. Describe the Indian scenario with respect to euthanasia
3. Write on the code of practice and legal issues concerned in running an ART clinic.


Feb / Spring 2012 

Master of Business Administration in Healthcare Services
Semester 4
MH0050 – Quality Management in Healthcare services (2 Credits)
(Book ID: B0897)
Assignment Set- 1 (Marks 30)
Note: Each question carries 10 Marks.
Q.1. Explain the principles on which an efficient, effective and adaptable QMS stand.
[10 Marks]
Q.2. Explain Institute of Medicine’s ‘Quality Aims’. [10 Marks]
Q.3. Explain the following:
b. Ishikawa Diagram. [5 Marks]
c. Pareto chart [5 Marks]

Feb / Spring 2012 

Master of Business Administration in Healthcare Services
Semester 4
MH0050 – Quality Management in Healthcare services (2 Credits)
(Book ID: B0897)
Assignment Set- 2 (Marks 30)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Explain the steps for process improvement. [10 Marks]
Q.2 Write short notes on:
a. Purpose of accreditation [5 Marks]
b. Six Sigma [3 Marks]
c. Lean [2 Marks]
Q.3. Explain the principles of TQM. [10 Marks]

August 2011 

Master of Business Administration-MBA Semester IV
MI0029
Enterprise Resource Planning– 2 Credits
(Book ID: B0898)
Assignment Set- 1 (30 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Write a scenario to explain the failure of ERP implementation [10 Marks]
Q.2 a. What is the use of transparency and information access? [2 marks]
b. What are the limitations of ERP systems? How ERP packages help in overcoming theses limitations [8 Marks]
Q.3 What is the use of JIT approach to any organization [10 Marks]

August 2011 

Master of Business Administration-MBA Semester IV
MI0029
Enterprise Resource Planning– 2 Credits
(Book ID: B0898)
Assignment Set- 2(30 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Explain the ERP implementation life cycle for the release of new product in an organization. [10 Marks]
Q.2 How does manufacturing respond to the customer? [10 Marks]
Q.3 Write short notes on
a. Baan’s ERP
b. JD Edwards

[10 Marks]

August 2011 

Master of Business Administration-MBA Semester IV
MI0030
E-Commerce and Web Design– 2 Credits
(Book ID: B0899)
Assignment Set- 1 (30 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 a. Why did Walmart implemented QR system [5 Marks]
b. What are the functions of supply chain management? [5 Marks]
Q. List out the Ecommerce opportunities for industries and give an example of your understanding for all the opportunities. [10Marks]
Q.3 a. Visit any eBay or Amazon website and write what are the steps to be followed to transaction on any of these two websites. [5 Marks]
b. Explain the different types of aggregators with an example. [5 Marks]

August 2011 

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