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Tuesday 7 August 2012

MBA SEM 2 SMU

Spring 2012 

Master of Business Administration- MBA Semester 2
MB0044 – Production and Operations Management -
Assignment Set - 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q1. Explain briefly the Computer Integrated Manufacturing.
Q2. What is automation? What are the kinds of automation?
Q3. What are the factors that influence the plant location?
Q4. Describe the seven basic quality control tools.

Q5. Define project management. Describe the five dimensions of project management.
Q6. What is meant by Supply Chain Management (SCM)? What are the objectives of SCM?

Spring 2012 

Master of Business Administration- MBA Semester 2
MB0044 – Production and Operations Management - 4 Credits
(Book ID: B1133)
Assignment Set - 2 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q1. What is productivity? Write a brief note on capital productivity.
Q2. Describe briefly the automated flow lines.
Q3. What is meant by Total Quality Management? Mention the 14 points of Deming’s approach to management.
Q4. Describe briefly the Project Monitoring and control.
Q5. Write a brief note on Just-In-Time (JIT).
Q6. What is value engineering? Explain its significance.

Spring / February 2012 

Master of Business Administration- MBA Semester 2
MB0045 –Financial Management - 4 Credits
(Book ID: B1134)
Assignment Set- 1 (60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1.     Show the relationship between required rate of return and coupon rate on the value of a bond.
Q2.     What do you understand by operating cycle?
Q3.     What is the implication of operating leverage for a firm?
Q4.     Explain the factors affecting Financial Plan.
Q5.     An employee of a bank deposits Rs. 30000 into his PF A/c at the end of each year for 20 years. What is the amount he will accumulate in his PF at the end of 20 years, if the rate of interest given by PF authorities is 9%?
Hint Amount= 1534800
Q6.     Mr. Anant purchases a bond whose face value is Rs.1000, and which has a nominal interest rate of 8%. The maturity period is 5 years. The required rate of return is 10%. What is the price he should be willing to pay now to purchase the bond?
Hint: 924.28


Spring / February 2012 

Master of Business Administration- MBA Semester 2
MB0045 –Financial Management - 4 Credits
(Book ID:B1134)
Assignment Set- 2 (60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1.     The following data is available in respect of a company :
Equity Rs.10lakhs,cost of capital 18%
Debt Rs.5lakhs,cost of debt 13%
Calculate the weighted average cost of funds taking market values as weights assuming tax rate as 40%
Hint: Use the equation
WACC = We Ke + Wp Kp +Wr Kr + Wd Kd + Wt Kt
Q2.     ABC Ltd. provides the information as shown in table 6.21 regarding the cost, sales, interests and selling prices. Calculate the DFL.
Details of ABC Ltd.
Output      20,000 units
 Fixed costs      Rs.3,500
 Variable cost      Rs.0.05 per unit
 Interest on borrowed funds      Nil
 Selling price per unit      0.20

Hint calculate DFL = )}}T1/(Dp{IEBITEBIT

Q3.     Two companies are identical in all respects except in the debt equity profile. Company X has 14% debentures worth Rs. 25,00,000 whereas company Y does not have any debt. Both companies earn 20% before interest and taxes on their total assets of Rs. 50,00,000. Assuming a tax rate of 40%, and cost of equity capital to be 22%, find out the value of the companies X and Y using NOI approach?
Hint: use the formula K0 = [B/(B+S)]Kd + [S/(B+S)]Ke
Q4.     Examine the importance of capital budgeting.
Q5.     Briefly explain the process of capital rationing
Q6.     Explain the concepts of working capital


Spring 2012 (February 2012) 

Master of Business Administration - MBA Semester 2
MB0046 – Marketing Management
(4 credits)
(Book ID: B1135)
ASSIGNMENT- Set 1
Marks 60
_________________________________________________________
Note: Each Question carries 10 marks. Answer all the questions.
Q.1 Explain the various stages involved in new product development
Q.2 Discuss the importance of SWOT analysis to develop effective marketing mix.
Q.3 Briefly explain the major external and uncontrollable factors that influence an organization decision making, performance and strategies
Q.4 Discuss the potential benefits associated with MIS.
Q.5 Describe five interdependent levels of basic human needs (motivators) as propounded by Abraham Maslow
Q.6 List the important differences between Consumer market and business markets

Spring 2012 (February 2012) 

Master of Business Administration - MBA Semester 2
MB0046 – Marketing Management
(4 credits)
(Book ID: B1135)
ASSIGNMENT- Set 2
Marks 60
_________________________________________________________________________
Note: Each Question carries 10 marks. Answer all the questions.
Q.1 what do you mean by marketing functions? Briefly explain the important marketing functions.
Q.2 Define the term “Brand Equity “? Discuss the components of Brand Equity.
Q.3 Why are marketing channels indispensable? List the functions of marketing channels.
Q.4.Explain the different methods which allows a media planner to decide budget allocation
Q.5 Define the term” direct marketing” Explain the different methods adopted for direct marketing
Q.6 List the important differences between International marketing and Domestic marketing.

Feb/Spring 2012 

Master of Business Administration - MBA Semester II
MB0047 – Management Information Systems - 4 Credits
(Book ID: B1136)
Assignment - Set- 1 (60 Marks)
Marks-60
Attempt each question. Each question carries 10 marks:
1. What is MIS? Define the characteristics of MIS? What are the basic Functions of MIS? Give some Disadvantage of MIS?
2. Explain Knowledge based system? Explain DSS and OLAP with example?
3. What are Value Chain Analysis & describe its significance in MIS? Explain what is meant by BPR? What is its significance? How Data warehousing & Data Mining is useful in terms of MIS?
4. Explain DFD & Data Dictionary? Explain in detail how the information requirement is determined for an organization?
5. What is ERP? Explain its existence before and its future after? What are the advantages & Disadvantages of ERP? What is Artificial Intelligence? How is it different from Neural Networks?
6. Distinguish between closed decision making system & open decision making system? What is ‘What – if‘ analysis? Why is more time spend in problem analysis & problem definition as compared to the time spends on decision analysis?

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