Summer 2012
Master of Business Administration - MBA Semester 3
Mk0010 – Sales, Distribution and Supply Chain Management- 4 Credits
Book ID: B1220
Assignment Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Explain any two types of sales organisation structures.
Q.2 Explain different sales strategies.
Q.3 What do you mean by compensation? Explain various modes of compensating sales team.
Q.4 What are the challenges faced by International sales managers?
Q.5 What do you mean by relationship marketing & also explain three types of consumer.
Q.6 Assume yourself to be the sales manager of a car showroom. How will you ensure that the selection procedure is smooth and you select right candidates for the job?
Summer 2012
Master of Business Administration - MBA Semester 3
Mk0010 – Sales, Distribution and Supply Chain Management- 4 Credits
Book ID: B1220
Assignment Set- 2 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 What do you mean by physical distribution management? Describe various components of it.
Q.2 What are the various types of distribution channels?
Q.3 Describe the various types of retailers.
Q.4 What are logistical operations? What are the major components of logistical operations?
Q.5 Explain vertical, horizontal and Multi-channel marketing system in detail.
Q.6 Explain the various strategies of supply chain management
Summer 2012
Master of Business Administration - MBA Semester 3
MK0011 – Consumer Behaviour - 4 Credits
Book ID: B1221
Assignment Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
1. Explain the VAL’s theory and describe each type of consumer.
2. Discuss Freudian theory of personality. Give practical examples wherever possible.
3. Describe cognitive learning theory and cognitive response model.
4. Describe diffusion process and adoption process.
5. Explain briefly about communication process and barriers to communication.
6. Discuss cross cultural influences & Explain cultural differences in Non-verbal communications.
Summer 2012
Master of Business Administration - MBA Semester 3
MK0011 – Consumer Behaviour - 4 Credits
Assignment Set- 2 (60 Marks)
Book ID: B1221
Note: Each question carries 10 Marks. Answer all the questions.
1. Explain characteristics of culture and classification of cultural values.
2. Explain the types of Reference group and its influences.
3. Discuss the types of Decision making.
4. Explain first two process of consumer decision Process.
5. Explain the factors influencing organisational buyer behaviour.
6. What is cognitive dissonance? Briefly explain Leon Festinger’s Theory.
Summer 2012
Master of Business Administration - MBA Semester 3
MK0012– Retail Marketing - 4 Credits
Book ID: B1222
Assignment Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 How has the growth of retail sector helped the Indian economy?
Q.2 Discuss different types of store based retailer. Give examples of each.
Q.3 Explain the GAP Model of service quality.
Q.4 Define Retail store image & describe factors influencing it.
Q.5 What is positioning? Discuss various positioning approaches.
Q.6 Explain the various elements of communication mix included in retail chain.
Summer 2012
Master of Business Administration - MBA Semester 3
MK0012– Retail Marketing - 4 Credits
Book ID: B1222
Assignment Set- 2 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 How does advertising help in retail promotions? Discuss the various appeals being used.
Q.2 What is the significance of proper merchandise presentation? What is cross-merchandising?
Q.3 What is psychological pricing? Determine its effectiveness.
Q.4 Differentiate relationship marketing and transaction marketing.
Q.5 Explain the concept of social marketing. Discuss the P’S under social marketing.
Q.6 Discuss the advantages and disadvantages of E-Tailing.
Summer 2012
Master of Business Administration - MBA Semester 3
MK0013– Marketing Research - 4 Credits
Assignment Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Distinguish between product research and new product research. Explain with examples.
Q.2 How to write a marketing report and what quality is to be ensured?
Q.3 Which are the various types of scales in marketing research and its applications?
Q.4 Explain the types of hypothesis and the steps involved in hypothesis testing.
Q.5 What are the limitations of sampling? What are the indicators for an ideal sample?
Q.6 Considering Indian consumers and Indian market trends, mention the ways through which a marketing researcher can carry out research? If you were to research a market segment, how would you go about it?
Summer 2012
Master of Business Administration - MBA Semester 3
MK0013– Marketing Research - 4 Credits
Assignment Set- 2 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 What are the nature, scope and features of Marketing Research?
Q.2 What are client ethics and field service ethics? Explain with example.
Q.3 Discuss different types of information applicable in market research and mention their uses.
Q.4 What is SPSS? How does SPSS help in marketing research?
Q.5 Give a note on marketing audit.
Q.6 What do you mean by sales forecasting? Explain the steps involved in it.
Master of Business Administration - MBA Semester 3
Mk0010 – Sales, Distribution and Supply Chain Management- 4 Credits
Book ID: B1220
Assignment Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Explain any two types of sales organisation structures.
Q.2 Explain different sales strategies.
Q.3 What do you mean by compensation? Explain various modes of compensating sales team.
Q.4 What are the challenges faced by International sales managers?
Q.5 What do you mean by relationship marketing & also explain three types of consumer.
Q.6 Assume yourself to be the sales manager of a car showroom. How will you ensure that the selection procedure is smooth and you select right candidates for the job?
Summer 2012
Master of Business Administration - MBA Semester 3
Mk0010 – Sales, Distribution and Supply Chain Management- 4 Credits
Book ID: B1220
Assignment Set- 2 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 What do you mean by physical distribution management? Describe various components of it.
Q.2 What are the various types of distribution channels?
Q.3 Describe the various types of retailers.
Q.4 What are logistical operations? What are the major components of logistical operations?
Q.5 Explain vertical, horizontal and Multi-channel marketing system in detail.
Q.6 Explain the various strategies of supply chain management
Summer 2012
Master of Business Administration - MBA Semester 3
MK0011 – Consumer Behaviour - 4 Credits
Book ID: B1221
Assignment Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
1. Explain the VAL’s theory and describe each type of consumer.
2. Discuss Freudian theory of personality. Give practical examples wherever possible.
3. Describe cognitive learning theory and cognitive response model.
4. Describe diffusion process and adoption process.
5. Explain briefly about communication process and barriers to communication.
6. Discuss cross cultural influences & Explain cultural differences in Non-verbal communications.
Summer 2012
Master of Business Administration - MBA Semester 3
MK0011 – Consumer Behaviour - 4 Credits
Assignment Set- 2 (60 Marks)
Book ID: B1221
Note: Each question carries 10 Marks. Answer all the questions.
1. Explain characteristics of culture and classification of cultural values.
2. Explain the types of Reference group and its influences.
3. Discuss the types of Decision making.
4. Explain first two process of consumer decision Process.
5. Explain the factors influencing organisational buyer behaviour.
6. What is cognitive dissonance? Briefly explain Leon Festinger’s Theory.
Summer 2012
Master of Business Administration - MBA Semester 3
MK0012– Retail Marketing - 4 Credits
Book ID: B1222
Assignment Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 How has the growth of retail sector helped the Indian economy?
Q.2 Discuss different types of store based retailer. Give examples of each.
Q.3 Explain the GAP Model of service quality.
Q.4 Define Retail store image & describe factors influencing it.
Q.5 What is positioning? Discuss various positioning approaches.
Q.6 Explain the various elements of communication mix included in retail chain.
Summer 2012
Master of Business Administration - MBA Semester 3
MK0012– Retail Marketing - 4 Credits
Book ID: B1222
Assignment Set- 2 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 How does advertising help in retail promotions? Discuss the various appeals being used.
Q.2 What is the significance of proper merchandise presentation? What is cross-merchandising?
Q.3 What is psychological pricing? Determine its effectiveness.
Q.4 Differentiate relationship marketing and transaction marketing.
Q.5 Explain the concept of social marketing. Discuss the P’S under social marketing.
Q.6 Discuss the advantages and disadvantages of E-Tailing.
Summer 2012
Master of Business Administration - MBA Semester 3
MK0013– Marketing Research - 4 Credits
Assignment Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Distinguish between product research and new product research. Explain with examples.
Q.2 How to write a marketing report and what quality is to be ensured?
Q.3 Which are the various types of scales in marketing research and its applications?
Q.4 Explain the types of hypothesis and the steps involved in hypothesis testing.
Q.5 What are the limitations of sampling? What are the indicators for an ideal sample?
Q.6 Considering Indian consumers and Indian market trends, mention the ways through which a marketing researcher can carry out research? If you were to research a market segment, how would you go about it?
Summer 2012
Master of Business Administration - MBA Semester 3
MK0013– Marketing Research - 4 Credits
Assignment Set- 2 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 What are the nature, scope and features of Marketing Research?
Q.2 What are client ethics and field service ethics? Explain with example.
Q.3 Discuss different types of information applicable in market research and mention their uses.
Q.4 What is SPSS? How does SPSS help in marketing research?
Q.5 Give a note on marketing audit.
Q.6 What do you mean by sales forecasting? Explain the steps involved in it.
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