MS – 66 Marketing Research July – Dec 2012
1. a) Discuss the importance of Marketing Research in the current business environment. Comment on the ways of conducting M.R. in India.
b) Explain the relationship between Data and the Research Process.
2. a) What makes Sampling significant in marketing research studies? Discuss the steps involved in the sampling process.
b) In what situations Qualitative Research is relevant. Explain two methods of conducting Qualitative Research with suitable examples.
3. a) Elaborate on the strategic importance of Questionnaire in conducting market research studies.
b) Burgerking is a fast food firm known for its quality and competitive pricing. Burgerking has developed a new cooking process that makes burgers taste better. However, before the new burger is introduced in the market, taste test will be conducted.
i) How should the sample size for this taste test be determined?
ii) Develop a Questionnaire to obtain feedback post taste test from young college goers.
4. a) Explain and bring out the major differences among, univariate bi – variate and multivariate analysis in marketing research studies with suitable example.
b) What are the major applications areas of marketing research in India? (Avoid reproducing from the course/study material)
MS – 68 Management of Marketing Communication & Advertising July – Dec 2012
1. a) Discuss the importance of Marketing Communication in effective marketing of a firm’s offering by taking one example each from an FMCG and service offering of your choice.
b) What do you understand by creative consideration in advertising campaign? Select two recent examples of your choice where the role of creative consideration has largely contributed towards the success of the brands.
2. Collect information (up to 2011) pertaining to the different vehicles of Indian Media available to the marketers and elaborate on the major changes that have taken place since the year 2000. In the light of the above findings ascertain the opportunities that the Indian advertisers can look forward.
3. a) What do you understand by the term “Media” in the Indian context? Why it is increasingly becoming a challenging task for advertiser to decide on the media options.
b) Make a visit to any company in your location or you are associated with. Interact/contact the P.R. Department and find out the kind of Publicity and Public Relations activity they undertake and based on the above information try and ascertain the scope for these activities.
4. a) Do you think that the role of advertising agency is changing and extremely becoming complex. If yes or no substantiate your answer with relevant examples.
b) Social Marketing Communication is relevant is bringing about charge? Discuss.
MS – 91 Advanced Strategic Management July – Dec 2012
1. Distinguish between the Internal and External determinants of Corporate Policy and analyze how they are important in the present corporate scenario?
2. Identify a Chairman and a CEO of a Company and assess how they have performed their respective functions?
3. Explain the basis of classification of markets with special reference to impact of regulation on market competition.
4. Describe the two sources and types of knowledge and explain their contribution in Knowledge Management.
5. Selecting any Company of your choice highlight any three key developments in social transparency and reporting.
6. Write short notes on the following:
a) Transnational Strategy
b) Balanced Autonomy
c) Global Reporting Index (GRI)
MS – 94 Technology Management July – Dec 2012
1. Discuss the role of technology at the enterprise level in a nation. List out the factors which may affect the management decisions concerning technology.
2. Explain the concept of Information Technology Revolution citing relevant examples.
3. What do you understand by relevance trees? Develop a “problem relevance tree” for a solar car.
4. Think of a technological innovation which has changed the world. List out the major attributes of this innovation and how these attributes can be used to develop a communication strategy for the target market.
5. List out the options available for financing new technology projects. Explain each of them in brief.
MS – 95 Research Methodology for Management Decisions July – Dec 2012
1. Explain the meaning of “Analysis of Variance”. Describe briefly the techniques of analysis of variance for two-way classifications.
2. Define and classify secondary data. Also discuss the process of evaluating the secondary data.
3. What is the meaning of measurement in research? What difference does it make if we measure in terms of a nominal, ordinal, interval or ratio scale?
4. The customers arriving at the booking counter of a Road traffic Corporation sex-wise are expected to follow a random sequence. The position in respect of 30 passengers on a day was as follows:
M M F F F M F F M M F F F F M M M F F M M F M M M F F F M M
Comment whether the arrival pattern is random.
5. Write shot notes on
a) Components of a Research Problem.
b) Thurstone Scale
c) Multivariate Analysis
MS – 96 Total Quality Management July – Dec 2012
1. Deming prescribed fourteen-point cure for seven deadly diseases. Discuss the seven deadly diseases along with Deming’s fourteen-point cure. Also discuss the relevance of Deming’s fourteen-point cure system in the changing times.
2. How are corporate strategy and TQM related? Explain with the help of an illustration
3. ‘Many people think of technology as automation, mechanization, machines and computers but the term has a much broader meaning. It is a means of transforming inputs into outputs.’ Critically discuss the statement.
4. ‘Traditionally, it is thought that training needs must be identified during performance appraisal and these needs must then be accumulated to arrive at the organization’s needs.’ What in your opinion is the relevance of identifying training needs in the competitive world?
5. What do you understand by Professional status and code of ethics? Do you think that these are important for an organization? Justify giving examples.
MS – 612 Retail Management July – Dec 2012
1. a) The retailing sector is perceived as an emerging sector in India. Identify and discuss the growth drivers and their possible contribution to the Indian economy.
b) Discuss the importance of Marketing Research in retailing citing two examples of research application in the recent past.
2. a) What makes Locational Decisions strategic in Retail Business? Discuss with two suitable examples of your choice.
b) What are the various steps involved in the design of an effective Integrated Marketing Communication Strategy with a suitable illustrations.
3. The purpose of Merchandise mix is to ensure customer pull. Discuss what are the factors that merchandise managers, should consider in planning their merchandise mix in the following situations :
a) Premium ready made garments for men
b) Chain of coffee shops
c) Multibrand retail outlet selling Laptops.
4. a) What do you understand by the term Sourcing? Elaborate the issues and challenges involved in sourcing merchandise by a leading grocery retailer.
b) Enumerate and explain the various issues impacting retail business in India with a suitable example of choice.
MS – 611Rural Marketing July – Dec 2012
1. Briefly discuss the rural economic and technological environment. How do these environmental factors affect the marketing decisions and opportunities in case of banking services?
2. You are the marketing head of the company manufacturing electrical appliances for the urban markets. Now your company has decided to tap the rural customers. Taking any product of your choice, explain what modifications in the product and pricing strategies would you suggest to the company to tap the rural markets.
3. Explain the concept of reference group influence in context of rural markets. How does it differ from urban markets? Explain giving suitable examples.
4. Having identified the rural market potential, your company is planning to promote its economic range of hair care products such as shampoos, conditioners, hair colors and hair oil etc. in the rural markets. What media mix would you suggest to the company and why?
5. You have been asked to assess the market acceptance for the data cards used for internet surfing in the villages of your region. What sources of secondary and primary data will you use for your market research? Explain.
6. Suppose you are the marketer of perishable products such as bread, egg, biscuits etc. What distribution channels do you think would be appropriate for such products in case of rural markets? Justify your choice.
MS – 97 International Business July – Dec 2012
1. “Different countries have been bestowed with different factor endowments, and the differences in factor endowments cause trade between the trading partners.” Explain with reference to international trade theory with two factor inputs namely labour and capital.
2. Identify an organization of your choice and describe the changes in the mode of planning adopted by it.
3. Describe any two accounting aspects of Multinational Control Systems.
4. “In cross cultural negotiations successful negotiations require each party to do self analysis and also analysis of the other party.” Discuss.
5. Select any sector of your choice like insurance, retailing and analyze what would be the direct impact of FDI?
6. Write short notes on the following:
a) Multi Centre System
b) Performance Evaluator
c) Backward Integration
MS – 11 Strategic Management July – Dec 2012
1. Explain in what sense the top management takes decisions for a company and in what sense it does not takes the strategic decisions for a company alone? Illustrate with suitable examples.
2. Identify two firms of your choice. One that is a single business unit and the other which has several related businesses. Read the published information about these firms and analyze the corporate profile of each company.
3. Identify two companies that have recently merged. Read the published information on the two companies. Based on the study identify the issues and challenges the two companies are currently facing in combining their respective organizational cultures.
4. Select an organization of your choice and analyze how focus strategy has been useful for the organization to build its competitive advantage.
MS – 10 Organization Design, Development and Change July – Dec 2012
1. What is the meaning and purpose of an organizational design? Briefly describe key factors which affect organizational design. Discuss the principles which should be kept in mind for a good organizational design.
2. Describe any three organizational structures and their advantages and disadvantages.
3. Briefly describe time and motion study and it’s relevance in the present day scenario.
4. Discuss Questionnaire and Task Force as diagnostic methods and their advantages and limitations.
5. Describe the process of change and discuss process consultation and organizational Mirroring as interventions.
MS – 09 Managerial Economics July – Dec 2012
1. “The relevance of Opportunity Costs is not limited to individual decisions but also to government’s decisions.” Explain giving examples.
2. “If we have two products, A and B, which are substitutes, we can expect that a rise in the price of A (or B) will cause the demand for B (or A) to go up.” Examine this statement with reference to other prices as determinants of demand.
3. Using the output – cost data of a pharmaceutical firm, the following total cost function was estimated using quadratic function
TC= 2018 – 6.63Q + 0.011Q2
i) Determine average and marginal cost functions.
ii) Determine the output rate that will minimize average cost and the per unit cost at that rate of output.
4. Discuss the Equilibrium of a Firm under Monopoly. Illustrate using graphs.
5. Explain the difference between First and Third Degree Price Discrimination.
6. Write short notes on the following :
a) Opportunity Set
b) Substitutes
c) Alternative Costs
1. a) Discuss the importance of Marketing Research in the current business environment. Comment on the ways of conducting M.R. in India.
b) Explain the relationship between Data and the Research Process.
2. a) What makes Sampling significant in marketing research studies? Discuss the steps involved in the sampling process.
b) In what situations Qualitative Research is relevant. Explain two methods of conducting Qualitative Research with suitable examples.
3. a) Elaborate on the strategic importance of Questionnaire in conducting market research studies.
b) Burgerking is a fast food firm known for its quality and competitive pricing. Burgerking has developed a new cooking process that makes burgers taste better. However, before the new burger is introduced in the market, taste test will be conducted.
i) How should the sample size for this taste test be determined?
ii) Develop a Questionnaire to obtain feedback post taste test from young college goers.
4. a) Explain and bring out the major differences among, univariate bi – variate and multivariate analysis in marketing research studies with suitable example.
b) What are the major applications areas of marketing research in India? (Avoid reproducing from the course/study material)
MS – 68 Management of Marketing Communication & Advertising July – Dec 2012
1. a) Discuss the importance of Marketing Communication in effective marketing of a firm’s offering by taking one example each from an FMCG and service offering of your choice.
b) What do you understand by creative consideration in advertising campaign? Select two recent examples of your choice where the role of creative consideration has largely contributed towards the success of the brands.
2. Collect information (up to 2011) pertaining to the different vehicles of Indian Media available to the marketers and elaborate on the major changes that have taken place since the year 2000. In the light of the above findings ascertain the opportunities that the Indian advertisers can look forward.
3. a) What do you understand by the term “Media” in the Indian context? Why it is increasingly becoming a challenging task for advertiser to decide on the media options.
b) Make a visit to any company in your location or you are associated with. Interact/contact the P.R. Department and find out the kind of Publicity and Public Relations activity they undertake and based on the above information try and ascertain the scope for these activities.
4. a) Do you think that the role of advertising agency is changing and extremely becoming complex. If yes or no substantiate your answer with relevant examples.
b) Social Marketing Communication is relevant is bringing about charge? Discuss.
MS – 91 Advanced Strategic Management July – Dec 2012
1. Distinguish between the Internal and External determinants of Corporate Policy and analyze how they are important in the present corporate scenario?
2. Identify a Chairman and a CEO of a Company and assess how they have performed their respective functions?
3. Explain the basis of classification of markets with special reference to impact of regulation on market competition.
4. Describe the two sources and types of knowledge and explain their contribution in Knowledge Management.
5. Selecting any Company of your choice highlight any three key developments in social transparency and reporting.
6. Write short notes on the following:
a) Transnational Strategy
b) Balanced Autonomy
c) Global Reporting Index (GRI)
MS – 94 Technology Management July – Dec 2012
1. Discuss the role of technology at the enterprise level in a nation. List out the factors which may affect the management decisions concerning technology.
2. Explain the concept of Information Technology Revolution citing relevant examples.
3. What do you understand by relevance trees? Develop a “problem relevance tree” for a solar car.
4. Think of a technological innovation which has changed the world. List out the major attributes of this innovation and how these attributes can be used to develop a communication strategy for the target market.
5. List out the options available for financing new technology projects. Explain each of them in brief.
MS – 95 Research Methodology for Management Decisions July – Dec 2012
1. Explain the meaning of “Analysis of Variance”. Describe briefly the techniques of analysis of variance for two-way classifications.
2. Define and classify secondary data. Also discuss the process of evaluating the secondary data.
3. What is the meaning of measurement in research? What difference does it make if we measure in terms of a nominal, ordinal, interval or ratio scale?
4. The customers arriving at the booking counter of a Road traffic Corporation sex-wise are expected to follow a random sequence. The position in respect of 30 passengers on a day was as follows:
M M F F F M F F M M F F F F M M M F F M M F M M M F F F M M
Comment whether the arrival pattern is random.
5. Write shot notes on
a) Components of a Research Problem.
b) Thurstone Scale
c) Multivariate Analysis
MS – 96 Total Quality Management July – Dec 2012
1. Deming prescribed fourteen-point cure for seven deadly diseases. Discuss the seven deadly diseases along with Deming’s fourteen-point cure. Also discuss the relevance of Deming’s fourteen-point cure system in the changing times.
2. How are corporate strategy and TQM related? Explain with the help of an illustration
3. ‘Many people think of technology as automation, mechanization, machines and computers but the term has a much broader meaning. It is a means of transforming inputs into outputs.’ Critically discuss the statement.
4. ‘Traditionally, it is thought that training needs must be identified during performance appraisal and these needs must then be accumulated to arrive at the organization’s needs.’ What in your opinion is the relevance of identifying training needs in the competitive world?
5. What do you understand by Professional status and code of ethics? Do you think that these are important for an organization? Justify giving examples.
MS – 612 Retail Management July – Dec 2012
1. a) The retailing sector is perceived as an emerging sector in India. Identify and discuss the growth drivers and their possible contribution to the Indian economy.
b) Discuss the importance of Marketing Research in retailing citing two examples of research application in the recent past.
2. a) What makes Locational Decisions strategic in Retail Business? Discuss with two suitable examples of your choice.
b) What are the various steps involved in the design of an effective Integrated Marketing Communication Strategy with a suitable illustrations.
3. The purpose of Merchandise mix is to ensure customer pull. Discuss what are the factors that merchandise managers, should consider in planning their merchandise mix in the following situations :
a) Premium ready made garments for men
b) Chain of coffee shops
c) Multibrand retail outlet selling Laptops.
4. a) What do you understand by the term Sourcing? Elaborate the issues and challenges involved in sourcing merchandise by a leading grocery retailer.
b) Enumerate and explain the various issues impacting retail business in India with a suitable example of choice.
MS – 611Rural Marketing July – Dec 2012
1. Briefly discuss the rural economic and technological environment. How do these environmental factors affect the marketing decisions and opportunities in case of banking services?
2. You are the marketing head of the company manufacturing electrical appliances for the urban markets. Now your company has decided to tap the rural customers. Taking any product of your choice, explain what modifications in the product and pricing strategies would you suggest to the company to tap the rural markets.
3. Explain the concept of reference group influence in context of rural markets. How does it differ from urban markets? Explain giving suitable examples.
4. Having identified the rural market potential, your company is planning to promote its economic range of hair care products such as shampoos, conditioners, hair colors and hair oil etc. in the rural markets. What media mix would you suggest to the company and why?
5. You have been asked to assess the market acceptance for the data cards used for internet surfing in the villages of your region. What sources of secondary and primary data will you use for your market research? Explain.
6. Suppose you are the marketer of perishable products such as bread, egg, biscuits etc. What distribution channels do you think would be appropriate for such products in case of rural markets? Justify your choice.
MS – 97 International Business July – Dec 2012
1. “Different countries have been bestowed with different factor endowments, and the differences in factor endowments cause trade between the trading partners.” Explain with reference to international trade theory with two factor inputs namely labour and capital.
2. Identify an organization of your choice and describe the changes in the mode of planning adopted by it.
3. Describe any two accounting aspects of Multinational Control Systems.
4. “In cross cultural negotiations successful negotiations require each party to do self analysis and also analysis of the other party.” Discuss.
5. Select any sector of your choice like insurance, retailing and analyze what would be the direct impact of FDI?
6. Write short notes on the following:
a) Multi Centre System
b) Performance Evaluator
c) Backward Integration
MS – 11 Strategic Management July – Dec 2012
1. Explain in what sense the top management takes decisions for a company and in what sense it does not takes the strategic decisions for a company alone? Illustrate with suitable examples.
2. Identify two firms of your choice. One that is a single business unit and the other which has several related businesses. Read the published information about these firms and analyze the corporate profile of each company.
3. Identify two companies that have recently merged. Read the published information on the two companies. Based on the study identify the issues and challenges the two companies are currently facing in combining their respective organizational cultures.
4. Select an organization of your choice and analyze how focus strategy has been useful for the organization to build its competitive advantage.
MS – 10 Organization Design, Development and Change July – Dec 2012
1. What is the meaning and purpose of an organizational design? Briefly describe key factors which affect organizational design. Discuss the principles which should be kept in mind for a good organizational design.
2. Describe any three organizational structures and their advantages and disadvantages.
3. Briefly describe time and motion study and it’s relevance in the present day scenario.
4. Discuss Questionnaire and Task Force as diagnostic methods and their advantages and limitations.
5. Describe the process of change and discuss process consultation and organizational Mirroring as interventions.
MS – 09 Managerial Economics July – Dec 2012
1. “The relevance of Opportunity Costs is not limited to individual decisions but also to government’s decisions.” Explain giving examples.
2. “If we have two products, A and B, which are substitutes, we can expect that a rise in the price of A (or B) will cause the demand for B (or A) to go up.” Examine this statement with reference to other prices as determinants of demand.
3. Using the output – cost data of a pharmaceutical firm, the following total cost function was estimated using quadratic function
TC= 2018 – 6.63Q + 0.011Q2
i) Determine average and marginal cost functions.
ii) Determine the output rate that will minimize average cost and the per unit cost at that rate of output.
4. Discuss the Equilibrium of a Firm under Monopoly. Illustrate using graphs.
5. Explain the difference between First and Third Degree Price Discrimination.
6. Write short notes on the following :
a) Opportunity Set
b) Substitutes
c) Alternative Costs
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