Feb/Spring 2012
Master of Business Administration - MBA Semester IV
MI0039 – eCommerce - 4 Credits
Assignment - Set- 2 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Warigon is a retail company and they want to automate the payment system. Assume that you are the design engineer of that company. What are the factors that you would consider while designing the electronic payment system? [10 Marks]
Q.2 Discuss the working concepts of EDI [10 Marks]
Q.3 What are the four Ps of marketing? Explain how it is applied to internet marketing [10 Marks]
Q.4 Analyze the structure of a website [10 Marks]
Q.5 List the benefits of online catalogue [10 Marks]
Q.6 Define Mcommerce. Describe the areas of potential growth and future of mCommerce [10 Marks]
Feb/Spring 2012
Master of Business Administration - MBA Semester IV
MI0040 – Technology Management - 4 Credits
Assignment - Set- 1 (60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1. Define the term technology. Write a short note on evolution and growth of technology.
Q2. Citing an example, state and explain the reasons that compel a company to go for the new technology.
Q3. Describe some characteristics of technology forecasting. Explain in brief about the six phases in technology forecasting process.
Q4. Write a short note on technology strategy. Explain in brief about the innovation management.
Q5. What is the importance of technology diffusion? What are the benefits of technology absorption?
Q6. Explain the implementation of new technology. Briefly describe the automation decisions.
Feb/Spring 2012
Master of Business Administration - MBA Semester IV
MI0040 – Technology Management - 4 Credits
Assignment - Set- 2 (60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1. Explain Technology Generation. Explain Technology Development. Discuss the importance Technology Generation and Development.
Q2. Explain the dimensions of technology transfer and features of technology package.
Q3. Briefly describe the concept of technology choice. List and explain the steps involved in technology assessment process.
Q4. Briefly explain the factors influencing the high performance innovative technology based organisations.
Q5. What is Research and Development (R&D), and how is it managed? Explain the different categories of Intellectual Property Management.
Q6. Discuss the technology assessment and environmental impact analysis.
Feb/Spring 2012
Master of Business Administration - MBA Semester IV
MI0041 – Java and Web Design - 4 Credits
Assignment - Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Explain the browser components and its features [10 Marks]
Q. 2 Describe in detail the building of webpage. [10 Marks]
Q.3 How to use forms? Explain with an example [10 Marks]
Q.4 Give an example for cascade style sheets and explain editing with cascade style sheets in detail . [10 Marks]
Q.5 Describe the working of search engine. What are the different types of search engine? Explain with its application. [10 Marks]
Q.6 List the benefits and drawbacks of Lamp stack [10 Marks]
Feb/Spring 2012
Master of Business Administration - MBA Semester IV
MI0041 – Java and Web Design - 4 Credits
Assignment - Set- 2 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Give one example each for the following and explain the use in one/two tine each.
1. Web Design Tools
2. HTML Editors
3. Adobe Photoshop
4. Adobe Flash
5. Firebug Browser
[10 Marks]
Q.2 Write a Java program to demonstrate the use of control statements (all three statemnts) in Java. [10 Marks]
Q.3 What are the difference types of inheritance in Java? Explain the relationship between interfaces and inheritances. [10 Marks]
Q.4 How do you handle exceptions in Java [10 Marks]
Q.5 Write a small snippet in which the program uses POST method to accept the keywords to accomplish the task. Also suggest the alternative method to perform this task and its benefits [10 Marks]
Q.6 Explain Java web technologies with its types [10 Marks]
Spring 2012 (February 2012)
Master of Business Administration - MBA Semester 4
MK0015 – Service Marketing And Customer Relationship Management
(4 credits)
(Book ID: B1328)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. Explain briefly the differences between services and tangible products
2. List the unique characteristics of services.
3. Describe the challenges during the transition of economics in the services growth sector.
4. Briefly explain the 7P’s of marketing mix.
5. List are the advantages of Rater model of service quality
6. Describe the various positioning strategies for services
Spring 2012 (February 2012)
Master of Business Administration - MBA Semester 4
MK0015 – Service Marketing And Customer Relationship Management
(4 credits)
(Book ID: B1328)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1. List the importance of advertising and sales promotion.
2. What are the various levels of customer satisfaction?
3. Describe the importantance of a plan or methodology to initiate customer responses?
4. Briefly explain the five factors that influence the level of adequate service
5. Describe the various service quality dimensions with the help of relevant examples.
6. List the differences between flexible services and standard services.
Spring 2012 (February 2012)
Master of Business Administration - MBA Semester 4
MK0016 – Advertising Management And Sales Promotion
(4 credits)
(Book ID: B1329)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. List the importance of advertising. How does advertising change the perception and decision of the target?
2. List the factors that affect advertising and marketing .Describe the methods to calculate poverty line and disposable income
3. Describe the ways to catch the reader or viewer attention List the different theories of advertising.
4. List the differences between public service advertising and financial advertising .Write notes on corporate copy and Advertorial copy
5. List the various components of attitude? Explain how advertising decides at which level to intervene to change attitude.
6. Explain the elements of advertising execution .Describe the various aspects of media objectives and execution
Spring 2012 (February 2012)
Master of Business Administration - MBA Semester 4
MK0016 – Advertising Management And Sales Promotion
(4 credits)
(Book ID: B1329)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1. Describe the benefits of Direct Marketing. List all the methods and media used for it.
2. Discuss media options .List the differences between above-the-line below-the-line media.
3. Describe the objectives of media. Discuss the factors which are changing the media choices.
4. Define the term “Market Segmentation”? List the advantages of Market Segmentation
5. Describe the Types and Nature of Markets. Explain the four broad bases for segmentation in e-marketing
6. Define the term “Search Engine Optimisation (SEO)” How does SEO work and what are the objectives of SEO?
Spring 2012 (February 2012)
Master of Business Administration - MBA Semester 4
MK0017 – e Marketing
(4 credits)
(Book ID: B1330)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. Define the term “e- marketing”. Explain the features of e-marketing.
2. Describe the principles in e – marketing. .Explain e-Business Models
3. Describe 4 P’s in e-Marketing Mix. Discuss the Product Mix Strategies adopted by the companies
4. List the stages involved in implementing an e- marketing plan and Strategy. What do you understand by Marketing Performance Measurement and Management (MPM)?
5. Discuss the various types of Data used in e-Marketing. Explain the different classes of tasks that are included in data mining
6. Define the term “e-Mail marketing”? List the features of e-Mail Marketing.
Spring 2012 (February 2012)
Master of Business Administration - MBA Semester 4
MK0017 – e Marketing
(4 credits)
(Book ID: B1330)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1. Discuss the scope of e-marketing in B2B markets, its benefits and drawbacks. List the differences between B2B and B2C markets.
2. Write a note on General Characteristics of Customers in e-Marketing.
3. Explain the most important and frequently used methods of obtaining customer response.
4. Briefly discuss about Market Segmentation. List the advantages of Market Segmentation
5. Describe the Types and Nature of Markets. Explain the four broad bases for segmentation in e-marketing
6. What do you understand by Search Engine Optimisation (SEO)? How does SEO work and what are the objectives of SEO?
Spring 2012 (February 2012)
Master of Business Administration - MBA Semester 4
MK0018 – International Marketing
(4 credits)
(Book ID: B1199)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1 List the differences between International Marketing and Domestic Marketing.Discuss the principles of international Marketing
2 Explain the important elements of culture. Differentiate between market allocation system and command allocation system.
3 Define the term Trade Barrier. List the important differences between Tariff barrier and protective barrier .
4 Discuss the various entry options available to a business .Explain the basic strategic decisions that a firm will adopt for foreign expansion.
5 Define the process of international market segmentation. Discuss some widely used bases of segmentation.
6 Explain the significance of price factors in determining international market prices. Briefly describe the non price factors
Spring 2012 (February 2012)
Master of Business Administration - MBA Semester 4
MK0018 – International Marketing
(4 credits)
(Book ID: B1199)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1 Describe the process of communication.
2 Explain the differences between export pricing and export costing. Write a note on major issues related to exports
3 Mention the significance of export Documentation. List the documents required for processing the shipping bill
4 Discuss the importance of Special Economic Zones (SEZS). List the benefits they provide to international traders and marketers.
5 List the differences between futures and forwards Markets. Explain the problems in forecasting Foreign Exchange Rates.
6 Discuss the ethical issues involved in international marketing. Briefly explain the basic types of arbitration.
Spring 2012
Master of Business Administration - Semester 4
ML0015 – Services Marketing and Customer Relationship Management
4 Credits
Assignment
Set- 1
(60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q1. What do you understand by customer defined service standards? Explain its relevance in services marketing.
Q2. Explain the concept of service design and service delivery in services marketing.
Q3. Mention the different types of services with few examples and briefly give a note on service sector.
Q4. Construct a service gap for an imaginary service based company assuming that there are several gaps found in its functioning.
Q5. Examine the recent issues in services marketing.
Q6. ABC Components Ltd. wants to use technology in its CRM system. Kindly help the company with suitable suggestions.
Spring 2012
Master of Business Administration - Semester 4
ML0015 – Services Marketing and Customer Relationship Management
4 Credits
Assignment
Set- 2
(60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q1. What is services marketing? Explain its importance.
Q2. (a) What do you mean by CRM? Is it important in services marketing?
(b) Give a note on integrated service marketing mix.
Q3. Mention the 5 engines of e-CRM and explain the process involved.
Q4. Explain the concepts of customer retention and Customer life time value with its applicable strategies.
Q5. Mentor Institute provides educational support services to different colleges and universities. Now, they want to start consulting services for distance education programmes and career counseling. Suggest some steps on how to market their consulting services once it gets initiated.
Q6. According to you, what are the customer expectations and customer responses if they don’t receive the desired service quality? If you were the service provider, how would you address customer complaints and conflicts?
Spring 2012
Master of Business Administration - Semester 4
ML0016 – Advertising Management and Sales Promotion
4 Credits
Assignment
Set- 1
(60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q1. Define the term “advertisement”. How does advertising persuade buyers?
Q2. Explain the advertising theories and its relevance.
Q3. Explain the factors that have an effect on Indian advertising.
Q4. Is it important to have communication objectives in advertising? Why or why not?
Q5. Examine the role of visual strategies in ad copy design. Give suitable examples.
Q6. What is sales promotion? Explain in detail.
Spring 2012
Master of Business Administration - Semester 4
ML0016 – Advertising Management and Sales Promotion
4 Credits
Assignment
Set- 2
(60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q1. Outline those elements that are considered important in advertising execution. Give examples.
Q2. Do demographic factors influence advertising strategies? Explain.
Q3. Which are the evolving consumer segments in the market? How do they affect advertising?
Q4. Discuss media planning in detail.
Q5. How is ad-spend on a particular ad campaign decided? Explain.
Q6. Supreme Ad agency is thinking about setting up two separate specialized agencies under it. If they do so, how do you think the working of departments and integration of services will be? Will it be beneficial to the clients?
Spring 2012
Master of Business Administration - Semester 4
ML0017 – Mall Management - 4 Credits
Assignment
Set- 1
(60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q1. Explain the importance of mall location and mall theme.
Q2. What are the merits and demerits of malls?
Q3. Identify the essential services required in malls. Why is it important to provide essential services?
Q4. According to you, what type of facilities and facility team is considered significant in malls? Substantiate your answer with suitable examples.
Q5. Is estimating traffic necessary in the malls? Why or why not? How is competition scanning done?
Q6. Present a brief report on Indian consumption patterns. Do you think malls have an influence on the consumption patterns? Support your answer with examples.
Spring 2012
Master of Business Administration - Semester 4
ML0017 – Mall Management - 4 Credits
Assignment
Set- 2
(60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q1. Examine the roles and responsibilities of mall marketing director and PR director.
Q2. Why external mall environment plays a major role in generating traffic? Validate your answer with examples.
Q3. You are a retailer and you also own a mall. How will you carry out customer profiling? Mention all the related points.
Q4. Explain the terms – Build to sell, Build to rent and Tenant mix.
Q5. What factors constitute the internal mall environment? Explain.
Q6. (a) In retail context, what is permit and license?
(b) Give a note on any one of the business models in mall management.
Master of Business Administration - MBA Semester IV
MI0039 – eCommerce - 4 Credits
Assignment - Set- 2 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Warigon is a retail company and they want to automate the payment system. Assume that you are the design engineer of that company. What are the factors that you would consider while designing the electronic payment system? [10 Marks]
Q.2 Discuss the working concepts of EDI [10 Marks]
Q.3 What are the four Ps of marketing? Explain how it is applied to internet marketing [10 Marks]
Q.4 Analyze the structure of a website [10 Marks]
Q.5 List the benefits of online catalogue [10 Marks]
Q.6 Define Mcommerce. Describe the areas of potential growth and future of mCommerce [10 Marks]
Feb/Spring 2012
Master of Business Administration - MBA Semester IV
MI0040 – Technology Management - 4 Credits
Assignment - Set- 1 (60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1. Define the term technology. Write a short note on evolution and growth of technology.
Q2. Citing an example, state and explain the reasons that compel a company to go for the new technology.
Q3. Describe some characteristics of technology forecasting. Explain in brief about the six phases in technology forecasting process.
Q4. Write a short note on technology strategy. Explain in brief about the innovation management.
Q5. What is the importance of technology diffusion? What are the benefits of technology absorption?
Q6. Explain the implementation of new technology. Briefly describe the automation decisions.
Feb/Spring 2012
Master of Business Administration - MBA Semester IV
MI0040 – Technology Management - 4 Credits
Assignment - Set- 2 (60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1. Explain Technology Generation. Explain Technology Development. Discuss the importance Technology Generation and Development.
Q2. Explain the dimensions of technology transfer and features of technology package.
Q3. Briefly describe the concept of technology choice. List and explain the steps involved in technology assessment process.
Q4. Briefly explain the factors influencing the high performance innovative technology based organisations.
Q5. What is Research and Development (R&D), and how is it managed? Explain the different categories of Intellectual Property Management.
Q6. Discuss the technology assessment and environmental impact analysis.
Feb/Spring 2012
Master of Business Administration - MBA Semester IV
MI0041 – Java and Web Design - 4 Credits
Assignment - Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Explain the browser components and its features [10 Marks]
Q. 2 Describe in detail the building of webpage. [10 Marks]
Q.3 How to use forms? Explain with an example [10 Marks]
Q.4 Give an example for cascade style sheets and explain editing with cascade style sheets in detail . [10 Marks]
Q.5 Describe the working of search engine. What are the different types of search engine? Explain with its application. [10 Marks]
Q.6 List the benefits and drawbacks of Lamp stack [10 Marks]
Feb/Spring 2012
Master of Business Administration - MBA Semester IV
MI0041 – Java and Web Design - 4 Credits
Assignment - Set- 2 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Give one example each for the following and explain the use in one/two tine each.
1. Web Design Tools
2. HTML Editors
3. Adobe Photoshop
4. Adobe Flash
5. Firebug Browser
[10 Marks]
Q.2 Write a Java program to demonstrate the use of control statements (all three statemnts) in Java. [10 Marks]
Q.3 What are the difference types of inheritance in Java? Explain the relationship between interfaces and inheritances. [10 Marks]
Q.4 How do you handle exceptions in Java [10 Marks]
Q.5 Write a small snippet in which the program uses POST method to accept the keywords to accomplish the task. Also suggest the alternative method to perform this task and its benefits [10 Marks]
Q.6 Explain Java web technologies with its types [10 Marks]
Spring 2012 (February 2012)
Master of Business Administration - MBA Semester 4
MK0015 – Service Marketing And Customer Relationship Management
(4 credits)
(Book ID: B1328)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. Explain briefly the differences between services and tangible products
2. List the unique characteristics of services.
3. Describe the challenges during the transition of economics in the services growth sector.
4. Briefly explain the 7P’s of marketing mix.
5. List are the advantages of Rater model of service quality
6. Describe the various positioning strategies for services
Spring 2012 (February 2012)
Master of Business Administration - MBA Semester 4
MK0015 – Service Marketing And Customer Relationship Management
(4 credits)
(Book ID: B1328)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1. List the importance of advertising and sales promotion.
2. What are the various levels of customer satisfaction?
3. Describe the importantance of a plan or methodology to initiate customer responses?
4. Briefly explain the five factors that influence the level of adequate service
5. Describe the various service quality dimensions with the help of relevant examples.
6. List the differences between flexible services and standard services.
Spring 2012 (February 2012)
Master of Business Administration - MBA Semester 4
MK0016 – Advertising Management And Sales Promotion
(4 credits)
(Book ID: B1329)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. List the importance of advertising. How does advertising change the perception and decision of the target?
2. List the factors that affect advertising and marketing .Describe the methods to calculate poverty line and disposable income
3. Describe the ways to catch the reader or viewer attention List the different theories of advertising.
4. List the differences between public service advertising and financial advertising .Write notes on corporate copy and Advertorial copy
5. List the various components of attitude? Explain how advertising decides at which level to intervene to change attitude.
6. Explain the elements of advertising execution .Describe the various aspects of media objectives and execution
Spring 2012 (February 2012)
Master of Business Administration - MBA Semester 4
MK0016 – Advertising Management And Sales Promotion
(4 credits)
(Book ID: B1329)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1. Describe the benefits of Direct Marketing. List all the methods and media used for it.
2. Discuss media options .List the differences between above-the-line below-the-line media.
3. Describe the objectives of media. Discuss the factors which are changing the media choices.
4. Define the term “Market Segmentation”? List the advantages of Market Segmentation
5. Describe the Types and Nature of Markets. Explain the four broad bases for segmentation in e-marketing
6. Define the term “Search Engine Optimisation (SEO)” How does SEO work and what are the objectives of SEO?
Spring 2012 (February 2012)
Master of Business Administration - MBA Semester 4
MK0017 – e Marketing
(4 credits)
(Book ID: B1330)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. Define the term “e- marketing”. Explain the features of e-marketing.
2. Describe the principles in e – marketing. .Explain e-Business Models
3. Describe 4 P’s in e-Marketing Mix. Discuss the Product Mix Strategies adopted by the companies
4. List the stages involved in implementing an e- marketing plan and Strategy. What do you understand by Marketing Performance Measurement and Management (MPM)?
5. Discuss the various types of Data used in e-Marketing. Explain the different classes of tasks that are included in data mining
6. Define the term “e-Mail marketing”? List the features of e-Mail Marketing.
Spring 2012 (February 2012)
Master of Business Administration - MBA Semester 4
MK0017 – e Marketing
(4 credits)
(Book ID: B1330)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1. Discuss the scope of e-marketing in B2B markets, its benefits and drawbacks. List the differences between B2B and B2C markets.
2. Write a note on General Characteristics of Customers in e-Marketing.
3. Explain the most important and frequently used methods of obtaining customer response.
4. Briefly discuss about Market Segmentation. List the advantages of Market Segmentation
5. Describe the Types and Nature of Markets. Explain the four broad bases for segmentation in e-marketing
6. What do you understand by Search Engine Optimisation (SEO)? How does SEO work and what are the objectives of SEO?
Spring 2012 (February 2012)
Master of Business Administration - MBA Semester 4
MK0018 – International Marketing
(4 credits)
(Book ID: B1199)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1 List the differences between International Marketing and Domestic Marketing.Discuss the principles of international Marketing
2 Explain the important elements of culture. Differentiate between market allocation system and command allocation system.
3 Define the term Trade Barrier. List the important differences between Tariff barrier and protective barrier .
4 Discuss the various entry options available to a business .Explain the basic strategic decisions that a firm will adopt for foreign expansion.
5 Define the process of international market segmentation. Discuss some widely used bases of segmentation.
6 Explain the significance of price factors in determining international market prices. Briefly describe the non price factors
Spring 2012 (February 2012)
Master of Business Administration - MBA Semester 4
MK0018 – International Marketing
(4 credits)
(Book ID: B1199)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1 Describe the process of communication.
2 Explain the differences between export pricing and export costing. Write a note on major issues related to exports
3 Mention the significance of export Documentation. List the documents required for processing the shipping bill
4 Discuss the importance of Special Economic Zones (SEZS). List the benefits they provide to international traders and marketers.
5 List the differences between futures and forwards Markets. Explain the problems in forecasting Foreign Exchange Rates.
6 Discuss the ethical issues involved in international marketing. Briefly explain the basic types of arbitration.
Spring 2012
Master of Business Administration - Semester 4
ML0015 – Services Marketing and Customer Relationship Management
4 Credits
Assignment
Set- 1
(60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q1. What do you understand by customer defined service standards? Explain its relevance in services marketing.
Q2. Explain the concept of service design and service delivery in services marketing.
Q3. Mention the different types of services with few examples and briefly give a note on service sector.
Q4. Construct a service gap for an imaginary service based company assuming that there are several gaps found in its functioning.
Q5. Examine the recent issues in services marketing.
Q6. ABC Components Ltd. wants to use technology in its CRM system. Kindly help the company with suitable suggestions.
Spring 2012
Master of Business Administration - Semester 4
ML0015 – Services Marketing and Customer Relationship Management
4 Credits
Assignment
Set- 2
(60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q1. What is services marketing? Explain its importance.
Q2. (a) What do you mean by CRM? Is it important in services marketing?
(b) Give a note on integrated service marketing mix.
Q3. Mention the 5 engines of e-CRM and explain the process involved.
Q4. Explain the concepts of customer retention and Customer life time value with its applicable strategies.
Q5. Mentor Institute provides educational support services to different colleges and universities. Now, they want to start consulting services for distance education programmes and career counseling. Suggest some steps on how to market their consulting services once it gets initiated.
Q6. According to you, what are the customer expectations and customer responses if they don’t receive the desired service quality? If you were the service provider, how would you address customer complaints and conflicts?
Spring 2012
Master of Business Administration - Semester 4
ML0016 – Advertising Management and Sales Promotion
4 Credits
Assignment
Set- 1
(60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q1. Define the term “advertisement”. How does advertising persuade buyers?
Q2. Explain the advertising theories and its relevance.
Q3. Explain the factors that have an effect on Indian advertising.
Q4. Is it important to have communication objectives in advertising? Why or why not?
Q5. Examine the role of visual strategies in ad copy design. Give suitable examples.
Q6. What is sales promotion? Explain in detail.
Spring 2012
Master of Business Administration - Semester 4
ML0016 – Advertising Management and Sales Promotion
4 Credits
Assignment
Set- 2
(60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q1. Outline those elements that are considered important in advertising execution. Give examples.
Q2. Do demographic factors influence advertising strategies? Explain.
Q3. Which are the evolving consumer segments in the market? How do they affect advertising?
Q4. Discuss media planning in detail.
Q5. How is ad-spend on a particular ad campaign decided? Explain.
Q6. Supreme Ad agency is thinking about setting up two separate specialized agencies under it. If they do so, how do you think the working of departments and integration of services will be? Will it be beneficial to the clients?
Spring 2012
Master of Business Administration - Semester 4
ML0017 – Mall Management - 4 Credits
Assignment
Set- 1
(60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q1. Explain the importance of mall location and mall theme.
Q2. What are the merits and demerits of malls?
Q3. Identify the essential services required in malls. Why is it important to provide essential services?
Q4. According to you, what type of facilities and facility team is considered significant in malls? Substantiate your answer with suitable examples.
Q5. Is estimating traffic necessary in the malls? Why or why not? How is competition scanning done?
Q6. Present a brief report on Indian consumption patterns. Do you think malls have an influence on the consumption patterns? Support your answer with examples.
Spring 2012
Master of Business Administration - Semester 4
ML0017 – Mall Management - 4 Credits
Assignment
Set- 2
(60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q1. Examine the roles and responsibilities of mall marketing director and PR director.
Q2. Why external mall environment plays a major role in generating traffic? Validate your answer with examples.
Q3. You are a retailer and you also own a mall. How will you carry out customer profiling? Mention all the related points.
Q4. Explain the terms – Build to sell, Build to rent and Tenant mix.
Q5. What factors constitute the internal mall environment? Explain.
Q6. (a) In retail context, what is permit and license?
(b) Give a note on any one of the business models in mall management.
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