Feb/Spring 2012
Master of Business Administration - MBA Semester III
MI0036 – Business Intelligence Tools - 4 Credits
Assignment - Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Define the term business intelligence tools? Briefly explain how the data from one end gets transformed into information at the other end? [10 Marks]
Q. 2 what do you mean by data ware house? What are the major concepts and terminology used in the study of data warehouse? [10 Marks]
Q.3 what are the data modeling techniques used in data warehousing environment? [10 Marks]
Q.4 Discuss the categories in which data is divided before structuring it into data ware house? [10 Marks]
Q.5 Discuss the purpose of executive information system in an organization? [10 Marks]
Q.6 Discuss the challenges involved in data integration and coordination process? [10 Marks]
Feb/Spring 2012
Master of Business Administration - MBA Semester III
MI0036 – Business Intelligence Tools - 4 Credits
Assignment - Set- 2 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Explain business development life cycle in detail? [10 Marks]
Q.2 Discuss the various components of data warehouse? [10 Marks]
Q.3 Discuss data extraction process? What are the various methods being used for data extraction? [10 Marks]
Q.4 Discuss the needs of developing OLAP tools in details? [10 Marks]
Q.5 what do you understand by the term statistical analysis? Discuss the most important statistical techniques? [10 Marks]
Q.6 what are the methods for determining the executive needs? [10 Marks]
Spring 2012 (February 2012)
Master of Business Administration- MBA Semester 3
MK0010 – Sales Distribution And Supply Chain Management
(4 credits)
(Book ID: B1220)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. Describe the role of distribution channel. List the factors in the selection of distribution channel.
2. Compare and contrast the various types of sales organization structures.
3. Describe the term “physical distribution management”. Discuss various components of physical distribution management.
4. Describe the motivational factors used to motivate sales team.
5. Critically analyse the role of employment agencies and internal transferring.
6. List the roles and responsibilities of a sales manager.
Spring 2012 (February 2012)
Master of Business Administration- MBA Semester 3
MK0010 – Sales Distribution And Supply Chain Management
(4 credits)
(Book ID: B1220)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1. What is brand sponsorship? Explain how organizations maintain their sponsorship positions
2. Explain the different factors affecting cost of a warehouse. List the various types of warehouses and their uses
3. List the various modes of transportation available in India. List the advantages and disadvantages.
4. Define the term” logistical operations”. List the major components of logistical operations
5. Write a note on brand equity.
6. Describe the various types of retailers and briefly explain the concept of wholesaling.
Spring 2012 (February 2012)
Master of Business Administration- MBA Semester 3
MK0011 – Consumer Behaviour
(4 credits)
(Book ID: B1221)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. Why is it important to consider the behaviour of consumers while deciding on the marketing mix of the company? Elaborate with suitable examples.
2. List the different roles that a consumer plays while making a purchase decision.
3. Distinguish between differentiated, undifferentiated and concentrated marketing. Explain the concept with the help of suitable examples.
4. Explain the different Positioning approaches used by the companies Give examples.
5. Briefly explain the four personality types as identified by Carl Jung
6 Explain the concept of ideal and actual self. Give suitable examples..
Spring 2012 (February 2012)
Master of Business Administration- MBA Semester 3
MK0011 – Consumer Behaviour
(4 credits)
(Book ID: B1221)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1. List the important factors that influence consumer perceptions
2. List the differences between absolute threshold and differential threshold. Discuss the implications of Weber’s Law.
3. Recommend any three marketing situations where the principle of grouping can be used with advantage.
4. Define the term “attitudes”. Discuss three component models of attitudes
5. Discuss the application of multi-attribute model in changing consumer attitudes.
6. Discuss the different types of innovations with examples. Explain the role of communication and culture in diffusion of innovation.
Spring 2012 (February 2012)
Master of Business Administration- MBA Semester 3
MK0012 – Retail Marketing
(4 credits)
(Book ID: B1222)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. List the different stages involved in retail environment analysis.
2. Briefly explain GAP model of service quality
3. Explain the various types of retail store locations. List their pros and cons
4. List the factors that influence retail store image. Discuss the elements of an interior store design
5. Write short note on visual merchandising.
6 Briefly discuss the strategic retail planning process in.
Spring 2012 (February 2012)
Master of Business Administration- MBA Semester 3
MK0012 – Retail Marketing
(4 credits)
(Book ID: B1222)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1. Define the term positioning. Discuss various positioning approaches
2. Write a short note on- psychographic segmentation.
3. Briefly describe the criteria for effective segmentation.
4. How and when can demographic and benefit segmentation be used to maximum efficiency?
5. Briefly discuss the channel strategies adopted by the retailers.
6. Differentiate between relationship marketing and transactional marketing
7. Discuss the components of CRM
Spring 2012 (February 2012)
Master of Business Administration - MBA Semester 3
MK0013 – Market Research
(4 credits)
(Book ID: B1223)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. Explain the problems associated with marketing research.
2. Explain the role of Marketing research in “decision-making” process
3. Describe consumer research process in detail.
4. What is the importance of customer research?
5. Describe data-driven MDSS in detail.
6. List the functions of marketing information system.
Spring 2012 (February 2012)
Master of Business Administration - MBA Semester 3
MK0013 – Market Research
(4 credits)
(Book ID: B1223)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1. Describe the relation between research design and marketing decision process
2. List the factors that affect cost of a warehouse. Describe the various types of warehouses and their uses
3. Explain research process . Differentiate between Causal and Experimental design.
4. List the benefits and limitations of focus group interviews
5. Explain latest techniques of qualitative research..
6. Explain multidimensional scaling
Spring 2012
Master of Business Administration – MBA Semester 3
ML0010 – Warehousing and Supply Chain Management - 4 Credits
Book ID: B1224
Assignment Set - 1
60 Marks
Note: Each question carries 10 Marks. Answer all the questions.
Q1. Define Supply Chain Management (SCM)? Explain its significance.
Q2. Define globalization. What are the driving forces of globalization?
Q3. Describe the following: (a) Inventory management and (b) Vendor management.
Q4. Discuss the role of logistics in Supply Chain.
Q5. What do you mean by asset management? Describe the importance of asset management in Supply chain.
Q6. What is assortment planning? Explain the need for assortment planning.
Spring 2012
Master of Business Administration – MBA Semester 3
ML0010 – Warehousing and Supply Chain Management - 4 Credits
Book ID: B1224
Assignment Set - 2
60 Marks
Note: Each question carries 10 Marks. Answer all the questions.
Q1. Explain the role of supply chain in retail operations.
Q2. What is meant by category management? What are the advantages of category management to retailers?
Q3. Explain in detail the various aspects involved in assortment planning.
Q4. Discuss the pricing strategies in retail chains
Q5. What is warehouse management system? Explain its significance.
Q6. Describe the role of Information Technology in supply chain.
Spring 2012
Master of Business Administration – MBA Semester 3
ML0011 – Buying and Merchandising - 4 Credit
Book ID: B1482
Assignment Set – 1
60 Marks
Note: Each question carries 10 Marks. Answer all the questions.
Q1. What are the objectives of retail merchandising?
Q2. Discuss the role of retail buyer.
Q3. Explain the various buying techniques.
Q4. What are the advantages and disadvantages of International Buying?
Q5. What is meant by wholesale buying? What are the advantages and disadvantages of wholesale buying?
Q6. Write brief note on consumer segmentation and consumer profiling.
Spring 2012
Master of Business Administration-MBA Semester 3
ML0011 – Buying and Merchandising - 4 Credits
Book ID: B1482
Assignment Set – 2
60 Marks
Note: Each question carries 10 Marks. Answer all the questions.
Q1. What is merchandising? Describe merchandiser’s roles.
Q2. ABC Merchandisers want to develop and present their product lines in unique ways that will help them outweigh their competitors. How can they do it? Will global sourcing will help?
Q3. What is meant by vendor negotiation? Explain in detail.
Q4. Write brief note on market segmentation.
Q5. What are the factors affecting pricing decision?
Q6. What is meant by category management? What are the benefits of category management?
Spring 2012
Master of Business Administration – MBA Semester 3
ML0012 –Store Operations- 4 Credits
Book ID: B1226
Assignment Set – 1
60 Marks
Note: Each question carries 10 Marks. Answer all the questions.
Q1. Explain the importance of retail store.
Q2. Write a brief note on consumer protection act.
Q3. What are the different types of retail stores?
Q4. What are the steps involved in strategic planning for retail store?
Q5. Write brief note on ‘retail budgeting’.
Q6. What tasks does a retailer have to carry out in inventory management? Assess the importance of various inventory levels.
Spring 2012
Master of Business Administration – MBA Semester 3
ML0012 –Store Operations- 4 Credits
Book ID: B1226
Assignment Set – 1
60 Marks
Note: Each question carries 10 Marks. Answer all the questions.
Q1. What legal procedures are existing to handle customers in retail environment?
Q2. Describe the classification of retail stores based on owner ship.
Q3. Give the meaning and importance of inventory management in a retail store.
Q4. Explain the HR oriented functions in retail stores.
Q5. What is the importance of CRM in retail stores? Explain.
Q6. Give short notes on (i) ethics in retailing and (ii) retailers’ corporate social responsibilities.
Spring 2012
Master of Business Administration – MBA Semester 3
ML0013 – Retail IT Management - 4 Credits
Book ID: B1227
Assignment Set – 1
60 Marks
Note: Each question carries 10 Marks. Answer all the questions.
Q1. Explain the need for IT in retail management?
Q2. How do security tags and deactivators help in managing retail activities?
Q3. What are the factors affecting IT in retail?
Q4. Describe various retail hardware equipments.
Q5. What are the advantages and disadvantages of e-commerce?
Q6. Explain the types of information systems.
Spring 2012
Master of Business Administration-MBA Semester 3
ML0013 – Retail IT Management - 4 Credits
Book ID: B1227
Assignment Set – 2
60 Marks
Note: Each question carries 10 Marks. Answer all the questions.
Q1. What is CCTV? Explain its importance in retail store.
Q2. Illustrate the hardware buying process in detail.
Q3. What are the advantages of database management?
Q4. Describe the types of computer networks.
Q5. What do you mean by Systems Vulnerability and Hazards? Explain
Q6. Write brief note on Compliance Management for IT in Retail.
Master of Business Administration - MBA Semester III
MI0036 – Business Intelligence Tools - 4 Credits
Assignment - Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Define the term business intelligence tools? Briefly explain how the data from one end gets transformed into information at the other end? [10 Marks]
Q. 2 what do you mean by data ware house? What are the major concepts and terminology used in the study of data warehouse? [10 Marks]
Q.3 what are the data modeling techniques used in data warehousing environment? [10 Marks]
Q.4 Discuss the categories in which data is divided before structuring it into data ware house? [10 Marks]
Q.5 Discuss the purpose of executive information system in an organization? [10 Marks]
Q.6 Discuss the challenges involved in data integration and coordination process? [10 Marks]
Feb/Spring 2012
Master of Business Administration - MBA Semester III
MI0036 – Business Intelligence Tools - 4 Credits
Assignment - Set- 2 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Explain business development life cycle in detail? [10 Marks]
Q.2 Discuss the various components of data warehouse? [10 Marks]
Q.3 Discuss data extraction process? What are the various methods being used for data extraction? [10 Marks]
Q.4 Discuss the needs of developing OLAP tools in details? [10 Marks]
Q.5 what do you understand by the term statistical analysis? Discuss the most important statistical techniques? [10 Marks]
Q.6 what are the methods for determining the executive needs? [10 Marks]
Spring 2012 (February 2012)
Master of Business Administration- MBA Semester 3
MK0010 – Sales Distribution And Supply Chain Management
(4 credits)
(Book ID: B1220)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. Describe the role of distribution channel. List the factors in the selection of distribution channel.
2. Compare and contrast the various types of sales organization structures.
3. Describe the term “physical distribution management”. Discuss various components of physical distribution management.
4. Describe the motivational factors used to motivate sales team.
5. Critically analyse the role of employment agencies and internal transferring.
6. List the roles and responsibilities of a sales manager.
Spring 2012 (February 2012)
Master of Business Administration- MBA Semester 3
MK0010 – Sales Distribution And Supply Chain Management
(4 credits)
(Book ID: B1220)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1. What is brand sponsorship? Explain how organizations maintain their sponsorship positions
2. Explain the different factors affecting cost of a warehouse. List the various types of warehouses and their uses
3. List the various modes of transportation available in India. List the advantages and disadvantages.
4. Define the term” logistical operations”. List the major components of logistical operations
5. Write a note on brand equity.
6. Describe the various types of retailers and briefly explain the concept of wholesaling.
Spring 2012 (February 2012)
Master of Business Administration- MBA Semester 3
MK0011 – Consumer Behaviour
(4 credits)
(Book ID: B1221)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. Why is it important to consider the behaviour of consumers while deciding on the marketing mix of the company? Elaborate with suitable examples.
2. List the different roles that a consumer plays while making a purchase decision.
3. Distinguish between differentiated, undifferentiated and concentrated marketing. Explain the concept with the help of suitable examples.
4. Explain the different Positioning approaches used by the companies Give examples.
5. Briefly explain the four personality types as identified by Carl Jung
6 Explain the concept of ideal and actual self. Give suitable examples..
Spring 2012 (February 2012)
Master of Business Administration- MBA Semester 3
MK0011 – Consumer Behaviour
(4 credits)
(Book ID: B1221)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1. List the important factors that influence consumer perceptions
2. List the differences between absolute threshold and differential threshold. Discuss the implications of Weber’s Law.
3. Recommend any three marketing situations where the principle of grouping can be used with advantage.
4. Define the term “attitudes”. Discuss three component models of attitudes
5. Discuss the application of multi-attribute model in changing consumer attitudes.
6. Discuss the different types of innovations with examples. Explain the role of communication and culture in diffusion of innovation.
Spring 2012 (February 2012)
Master of Business Administration- MBA Semester 3
MK0012 – Retail Marketing
(4 credits)
(Book ID: B1222)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. List the different stages involved in retail environment analysis.
2. Briefly explain GAP model of service quality
3. Explain the various types of retail store locations. List their pros and cons
4. List the factors that influence retail store image. Discuss the elements of an interior store design
5. Write short note on visual merchandising.
6 Briefly discuss the strategic retail planning process in.
Spring 2012 (February 2012)
Master of Business Administration- MBA Semester 3
MK0012 – Retail Marketing
(4 credits)
(Book ID: B1222)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1. Define the term positioning. Discuss various positioning approaches
2. Write a short note on- psychographic segmentation.
3. Briefly describe the criteria for effective segmentation.
4. How and when can demographic and benefit segmentation be used to maximum efficiency?
5. Briefly discuss the channel strategies adopted by the retailers.
6. Differentiate between relationship marketing and transactional marketing
7. Discuss the components of CRM
Spring 2012 (February 2012)
Master of Business Administration - MBA Semester 3
MK0013 – Market Research
(4 credits)
(Book ID: B1223)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. Explain the problems associated with marketing research.
2. Explain the role of Marketing research in “decision-making” process
3. Describe consumer research process in detail.
4. What is the importance of customer research?
5. Describe data-driven MDSS in detail.
6. List the functions of marketing information system.
Spring 2012 (February 2012)
Master of Business Administration - MBA Semester 3
MK0013 – Market Research
(4 credits)
(Book ID: B1223)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1. Describe the relation between research design and marketing decision process
2. List the factors that affect cost of a warehouse. Describe the various types of warehouses and their uses
3. Explain research process . Differentiate between Causal and Experimental design.
4. List the benefits and limitations of focus group interviews
5. Explain latest techniques of qualitative research..
6. Explain multidimensional scaling
Spring 2012
Master of Business Administration – MBA Semester 3
ML0010 – Warehousing and Supply Chain Management - 4 Credits
Book ID: B1224
Assignment Set - 1
60 Marks
Note: Each question carries 10 Marks. Answer all the questions.
Q1. Define Supply Chain Management (SCM)? Explain its significance.
Q2. Define globalization. What are the driving forces of globalization?
Q3. Describe the following: (a) Inventory management and (b) Vendor management.
Q4. Discuss the role of logistics in Supply Chain.
Q5. What do you mean by asset management? Describe the importance of asset management in Supply chain.
Q6. What is assortment planning? Explain the need for assortment planning.
Spring 2012
Master of Business Administration – MBA Semester 3
ML0010 – Warehousing and Supply Chain Management - 4 Credits
Book ID: B1224
Assignment Set - 2
60 Marks
Note: Each question carries 10 Marks. Answer all the questions.
Q1. Explain the role of supply chain in retail operations.
Q2. What is meant by category management? What are the advantages of category management to retailers?
Q3. Explain in detail the various aspects involved in assortment planning.
Q4. Discuss the pricing strategies in retail chains
Q5. What is warehouse management system? Explain its significance.
Q6. Describe the role of Information Technology in supply chain.
Spring 2012
Master of Business Administration – MBA Semester 3
ML0011 – Buying and Merchandising - 4 Credit
Book ID: B1482
Assignment Set – 1
60 Marks
Note: Each question carries 10 Marks. Answer all the questions.
Q1. What are the objectives of retail merchandising?
Q2. Discuss the role of retail buyer.
Q3. Explain the various buying techniques.
Q4. What are the advantages and disadvantages of International Buying?
Q5. What is meant by wholesale buying? What are the advantages and disadvantages of wholesale buying?
Q6. Write brief note on consumer segmentation and consumer profiling.
Spring 2012
Master of Business Administration-MBA Semester 3
ML0011 – Buying and Merchandising - 4 Credits
Book ID: B1482
Assignment Set – 2
60 Marks
Note: Each question carries 10 Marks. Answer all the questions.
Q1. What is merchandising? Describe merchandiser’s roles.
Q2. ABC Merchandisers want to develop and present their product lines in unique ways that will help them outweigh their competitors. How can they do it? Will global sourcing will help?
Q3. What is meant by vendor negotiation? Explain in detail.
Q4. Write brief note on market segmentation.
Q5. What are the factors affecting pricing decision?
Q6. What is meant by category management? What are the benefits of category management?
Spring 2012
Master of Business Administration – MBA Semester 3
ML0012 –Store Operations- 4 Credits
Book ID: B1226
Assignment Set – 1
60 Marks
Note: Each question carries 10 Marks. Answer all the questions.
Q1. Explain the importance of retail store.
Q2. Write a brief note on consumer protection act.
Q3. What are the different types of retail stores?
Q4. What are the steps involved in strategic planning for retail store?
Q5. Write brief note on ‘retail budgeting’.
Q6. What tasks does a retailer have to carry out in inventory management? Assess the importance of various inventory levels.
Spring 2012
Master of Business Administration – MBA Semester 3
ML0012 –Store Operations- 4 Credits
Book ID: B1226
Assignment Set – 1
60 Marks
Note: Each question carries 10 Marks. Answer all the questions.
Q1. What legal procedures are existing to handle customers in retail environment?
Q2. Describe the classification of retail stores based on owner ship.
Q3. Give the meaning and importance of inventory management in a retail store.
Q4. Explain the HR oriented functions in retail stores.
Q5. What is the importance of CRM in retail stores? Explain.
Q6. Give short notes on (i) ethics in retailing and (ii) retailers’ corporate social responsibilities.
Spring 2012
Master of Business Administration – MBA Semester 3
ML0013 – Retail IT Management - 4 Credits
Book ID: B1227
Assignment Set – 1
60 Marks
Note: Each question carries 10 Marks. Answer all the questions.
Q1. Explain the need for IT in retail management?
Q2. How do security tags and deactivators help in managing retail activities?
Q3. What are the factors affecting IT in retail?
Q4. Describe various retail hardware equipments.
Q5. What are the advantages and disadvantages of e-commerce?
Q6. Explain the types of information systems.
Spring 2012
Master of Business Administration-MBA Semester 3
ML0013 – Retail IT Management - 4 Credits
Book ID: B1227
Assignment Set – 2
60 Marks
Note: Each question carries 10 Marks. Answer all the questions.
Q1. What is CCTV? Explain its importance in retail store.
Q2. Illustrate the hardware buying process in detail.
Q3. What are the advantages of database management?
Q4. Describe the types of computer networks.
Q5. What do you mean by Systems Vulnerability and Hazards? Explain
Q6. Write brief note on Compliance Management for IT in Retail.
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